Gordon Pennycook

Gordon is an Assistant Professor of Behavioural Science at University of Regina’s Hill/Levene Schools of Business, and an Associate Member of the Department of Psychology. His research focus is on reasoning and decision-making, broadly defined. He investigates the distinction between intuitive processes (“gut feelings”) and more deliberative (“analytic”) reasoning processes, and he is principally interested in the causes (a) and consequences (b) of analytic thinking.